The majority of news organizations, broadcasters and trade publications make their content available online, therefore we focus largely on searching digital content to find coverage relevant to your criteria. Additionally, we monitor other media sources to capture niche coverage, coverage that isn’t available online, or coverage that is difficult to find and requires extra searching. Here’s a look at what we monitor in a nutshell:

Digital
Online publications including news syndication services, news wires, online newspapers and trade journals, web-based magazines

Social Media

• Blogs – blog posts with updates delivered for all new mentions of company name, brands, people, competitors or issues
• Online Opinions –web message boards, discussion groups, and forums
• Twitter – tweets containing specified key words
• Facebook – public posts on Facebook
• Video – videos in approximately 200 online video sharing sites including YouTube

Print
Published articles from national and local newspapers, magazines, and trade journals including media coverage that isn’t available online

Broadcast
On-air news broadcasts for all network and cable news programs in the U.S., all local TV stations in the Top 100 markets, and selected TV stations in smaller markets

Schedule a Wallop! demo to see how our media monitoring can work for you.