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At Wallop! OnDemand we're on a mission to make measurement less complicated. Our reports are packed with best practices and clear information to help you successfully execute a measurement program that leads to better PR campaigns.
Don't just tell clients that PR is driving business outcomes - show them. This report shares how to deliver convincing results and use business insights to demonstrate your agency's worth.
The question "What are we getting for our PR spend?" is a reminder that doing good PR is only half the job. This report shares how to achieve impressive results and use business insights to create value, and ultimately confirm PR's worth.
Commit to creating a more measurement-friendly culture within your PR department. This white paper explains how to engage team members so everyone feels they have a vital stake in measurement.
Do coverage tracking tasks and measurement assignments elicit groans from your PR team? This white paper explains how to motivate and engage team members so everyone feels they have a vital stake in measurement.
There are more effective ways to evaluate PR results than with spreadsheets, but making the leap to sophisticated PR measurement and analysis can seem daunting. Download this white paper to find out how you can successfully get started with REAL PR measurement.
Do you know the secret to making client-agency relationships last? This white paper shares suggestions PR agencies and clients can use to build healthy client-agency relationships.
This report explores ways agencies can incorporate measurement into new business presentations in order to secure more clients.
Setting measurable goals is an important part of being able to effectively measure and analyze PR results. This report shares information on how you can craft better, more measurable goals.
Learn how to effectively use PR measurement to recognize and respond to competitive threats, improve strategy and get ahead.
This 2nd annual report reveals findings about the connection between PR budgets and measurement.
This report highlights ways agencies and corporate PR departments can use measurement to build confidence in PR, and ultimately win new clients and funding. Findings from Wallop! OnDemand’s PR and Measurement Expectations survey are included in this report.
This study reveales some problems PR professionals are experiencing when it comes to media monitoring and measurement.
Positioning your PR program for future growth requires planning in the present. Here you'll see how to get your program in top shape so you can put together a convincing case for adding to the PR budget.
Based on findings from the Media Monitoring and Measurement survey, this report shows how agencies can find additional time, resources and hundreds of available dollars in monthly client budgets to put toward measurement.
Here are ten simple adjustments your corporate PR team can make to better use existing resources and incorporate measurement into your PR program without increasing the PR budget.
Find out if you are on par with competitors when it comes to measuring and evaluating PR - this report contains candid responses from survey participants regarding attitudes toward PR measurement, as well as trends in actual measurement practices.
This report includes findings from the PR and Measurement survey recently conducted by Wallop! OnDemand, and it is the first of two reports being released in conjunction with the survey.
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Friday, March 29, 2013 5:16 AM