We could go on and on about how Wallop! is a robust measurement solution that offers really great features, but we figured we'd just show you instead. Here's a look at ten powerful Wallop! features that PR professionals are falling in love with:

Clip Books

Clip books allow you to quickly and effortlessly respond to client requests for coverage results. With the click of a button you can pull up any coverage you need. Clip books are totally customizable, so you can view and share an entire book of coverage, or create a tailored book to highlight a certain trend/product/time frame. You can print and share books instantly. This means that the next time your client asks to see the 23 articles you garnered that contain executive quotes you can say, "no problem I'll send the file right over," and you won't have to scramble and sort through tons of coverage to find those articles.
Click here to view a sample clip book.

Charts and Reports

Wallop!'s advanced reporting capabilities help you put your data to use. Regardless of whether you choose a self-service or full-service Wallop! solution, you'll have the ability to run your own reports. You can create your own custom reports using the data and charts you choose, or you can use one of our report templates to build a report that will showcase your results. Either way you'll have impressive, professional looking reports that you can confidently present to executives. Additionally, custom Insights and Impacts Reports are available to full-service Wallop! customers. These sophisticated reports are prepared by experienced Wallop! analysts and leverage PR results to deliver data-driven program insights and recommendations. (Note: some solutions offer basic reports while others provide more advanced features. A Wallop! OnDemand representative can help you determine which solution best suits your needs.) Wallop! reports are lifesavers when it comes to demonstrating PR achievements to clients and executives.

Here’s a sample of a really cool custom report you could create using data and charts from Wallop!:

Coverage Tags

Coverage tags make it super easy to keep track of coverage type and quality. When a piece of coverage is entered into Wallop! it can be tagged as an article, blog post, press release or pick up. Then a note can be added to distinguish whether or not it's a mention, more than mention or a stand-alone article, and of course, the article can be tagged as positive, negative or neutral. Wallop! is all about helping you better identify and understand your coverage. With the help of coverage tags you can evaluate your coverage for metrics and indicators such as tone, slant, message pickup, spokesperson analysis, proactive/reactive assessment, specific event effectiveness, and depth.

Ad Hoc Reports

Ad hoc reports let you quickly spot check the quality of your data. Simply take a look at the reports and you'll easily be able to eyeball the stats to see if the data looks right. Then you can drill down further to see if your coverage was entered correctly. Since garbage in means garbage out, you really want to keep tabs on your coverage data or your analytics will be inaccurate. The ad hoc reports are a huge help when it comes to quality control.
Click here to see a screen shot.

Trend and Initiative Tracking

Instead of guessing where you stand, you can use Wallop!'s trend tracking to determine your share of voice in relation to key trends or initiatives. Maybe your company wants to become a thought leader on a certain topic – you can track that topic as one of your trends so you'll know if you're leading the conversation or falling behind. Just another way Wallop! helps you recognize opportunities and shape your PR strategy.

Product Visibility

Want to measure exposure for a specific product? Wallop! enables you to evaluate your coverage and determine whether or not you're getting product mentions vs. just getting company mentions in your coverage. You can also monitor coverage to see if the right products are getting visibility, not just the most high profile ones. Having the capability to segment and analyze data by individual products helps ensure PR efforts stay on track.

Executive Visibility

Just like with product visibility, you can break down data to see what sort of visibility your executives have. This will help you know if your executives are leading the conversation or if their voices are silent. You'll be able to see how often your execs are quoted compared to your competitors' executives. You'll also find out if executives are getting the desired message across. This type of analysis will help you detect problems that may signify a need for more executive coaching.

Coverage Highlights

Go for the wow factor and pack your juiciest quotes into one of our coverage highlights documents. Wallop! makes it incredibly simple to grab your best quotes and create a document that is sure to impress. Coverage highlights docs are great for when you want to showcase your best stuff, but you don't necessarily need to pull entire articles. It takes no time at all to put your coverage highlights together, and you can even make the document look snappy by adding your own logo. Your coverage will look great and you will, too.

Analyst and Customer Quotes

We know that one of the reasons you collect and analyze data is so that you can determine how you measure up to your competition in various media through company mentions, executive quotes, analyst quotes, customer stories, product coverage, or other selected criteria. Wallop! makes analyzing your data a snap because we allow you to focus on specifics like analyst and customer quotes. That way you can diagnose and correct problems in your campaigns, as well as capitalize on opportunities.